Start with the workflow
We define the operating problem first: stages, ownership, handoffs, reminders, reporting, collaboration and the cost of administration.
We separate research, fit and commercial relationships so a higher commission cannot become a better recommendation.
We define the operating problem first: stages, ownership, handoffs, reminders, reporting, collaboration and the cost of administration.
Prices, plan limits, capabilities and important constraints need sufficiently current evidence before they can influence a recommendation.
We compare what the software solves against what it adds: setup, recurring data hygiene, migration effort, lock-in and reversibility.
Keeping a spreadsheet or improving the process first remains a first-class result whenever new software would add more work than value.
Commercial terms are evaluated only after product fit. Commission size, cookie duration and payout economics do not change recommendation order.
If evidence becomes stale, conflicting or incomplete, the affected claim is held back until it can be re-verified.